Founded by three women brought together by a shared passion for modest fashion and cultural storytelling, our brand is built on the belief that an abaya can be both timeless and globally inspired. Each founder brings her own perspective, creativity, and appreciation for heritage, shaping a vision that celebrates diversity through design.

Our abayas draw inspiration from cultures across the world, translating traditional artistry into elegant, modern silhouettes. Each collection highlights a different cultural influence, allowing heritage, fabric, and craftsmanship to take center stage.

Our first edition is proudly inspired by the rich culture of Uzbekistan. This debut collection pays homage to the country’s deep-rooted textile history, incorporating distinctive patterns and, in selected pieces, culturally significant fabrics that reflect centuries of tradition. This collection marks the beginning of a journey where global cultures are honoured through thoughtfully designed abayas for the modern woman.